About Artha Group
Artha Group is a distinguished player in the global investment landscape, managing over ₹1,200 crores in assets under management (AUM). Our diverse portfolio spans 130+ startups, 33+ successful exits, and 10+ renewable energy projects across India, Africa, Southeast Asia, and beyond.
As both a General Partner (GP) and a Limited Partner (LP) in various micro-VC funds, we operate a unique self-sustaining investment model that reinvests returns from high-yielding renewable energy assets into high-potential startups. Our investment thesis is centered around B2B SaaS, FinTech, and SpaceTech, and we are actively expanding our global footprint through offshore structures to tap into emerging opportunities worldwide.
With a strong track record in venture capital and alternative investments, we are seeking a strategic PR partner who can enhance our media presence, position our leadership as industry thought leaders, and solidify our reputation across Category A and Category B financial, business, and investment media.
Scope of Work for the PR Agency
- Strategic Media & Public Relations
- Develop and execute a comprehensive PR strategy that aligns with Artha Group’s investment vision, fund performance, and expansion plans.
- Secure high-impact organic media placements in Category A & Category B business newspapers, financial magazines, and general news platforms with a global presence.
- Facilitate exclusive stories, investment thesis breakdowns, and fund strategy features in leading financial publications.
- Manage press releases and strategic media outreach for key business updates such as:
- Fund launches and fundraising milestones.
- Investment rounds, follow-on funding, and strategic acquisitions.
- Portfolio company successes, exits, and potential IPOs.
- Geographic expansion and sectoral focus updates.
- Build and nurture long-term relationships with key business journalists, editors, and influencers to ensure continued media visibility.
- Ensure Artha Group is recognized as a Top 10 editorial (unpaid) choice for:
- Panel Discussions
- Fireside Chats
- Keynote Speaking Opportunities
- Prime Time Debates
- Guest Features/Specials
- Opinion Pieces & Sector Reports/Analysis
- Thought Leadership & Executive Positioning
- Position Artha Group’s leadership as industry experts in venture capital, private equity, and renewable energy investments.
- Secure opinion pieces, authored articles, and guest columns in leading business and financial publications covering:
- Artha’s unique investment strategy and differentiation from other VCs.
- Perspectives on emerging sectors such as AI, GenAI, and Deep Tech.
- Thought leadership on early-stage investing, AIFs, and fund performance.
- Facilitate high-profile interviews, panel discussions, and Q&A features in major business and startup publications.
- Proactively secure speaking engagements at global VC, startup, and investment summits, ensuring Artha executives are visible at industry-defining events.
- Leverage strategic podcast and webinar opportunities, placing Artha’s leadership in conversations that shape discussions around venture capital, alternative investments, and emerging market expansion.
- Fund-Specific & Performance PR
- Clearly communicate fund details, including:
- Fund name, corpus size, and fundraising status (i.e., ongoing vs. final close).
- Portfolio size across different funds, with a structured breakdown.
- Key differentiators that set Artha Venture Fund apart from other VC firms in India.
- Updated AUM figures and recent fundraising milestones.
- Highlight fund performance, ensuring media and stakeholders understand:
- ROI, exits, and contributions to unicorn/soonicorn startups.
- Follow-on funding percentages across the portfolio.
- The role played by Artha in helping portfolio companies become profitable.
- Develop tailored PR campaigns for upcoming IPOs, major funding rounds, and global expansion initiatives.
- Ecosystem Engagement & Investor Relations PR
- Position Artha Group as a leading investor in India’s startup ecosystem, reinforcing our brand across founders, LPs, and co-investors.
- Ensure Artha’s sectoral focus (B2B SaaS, FinTech, SpaceTech, DeepTech, AI, GenAI) is well-documented and aligned with media narratives.
- Highlight Artha’s geographical investment spread, covering:
- Investments in India’s major startup hubs (NCR, Mumbai, Bangalore).
- Investments in emerging startup ecosystems across India and globally.
- Plans for new market expansions and offshore investment strategies.
- Craft impact-driven narratives that attract LPs, Family Offices, HNIs, and institutional investors.
- Maintain visibility in venture capital, startup, and finance-focused Category A and Category B publications, reinforcing our position as a trusted investment partner.
- Portfolio & Founder Success Story PR
- Showcase Artha Group’s investment performance, exits, and follow-on funding milestones through targeted media efforts.
- Highlight portfolio success stories, emphasizing Artha’s role in helping these companies:
- Raise subsequent funding rounds.
- Scale across new markets and geographies.
- Achieve profitability and financial milestones.
- Craft compelling case studies and narratives that demonstrate Artha’s active involvement in portfolio company growth.
- Provide sector-specific insights, addressing:
- Investments in deep tech, AI, and GenAI and how Artha allocates resources to these sectors.
- The evolution of Artha’s sector focus and investment strategy over time.
- Event PR & Strategic Partnerships
- Manage PR for Artha-hosted investor summits, startup networking events, and private roundtables, ensuring maximum media coverage.
- Drive media engagement around major industry conferences where Artha is actively participating.
- Identify and facilitate collaborations with co-investors, accelerators, and industry leaders to enhance our reputation.
- Organic PR & No-Paid Media Policy
- Artha Group follows a strict no-paid PR policy—we do not engage in:
- Paid media placements or advertorial content.
- Sponsored awards or recognitions.
- Any form of pay-to-play press coverage.
- Every media placement must be earned, based on merit and credibility, ensuring Artha’s reputation remains authentic and industry-driven.
- The PR agency must align with transparent, ethical, and authenticity-driven PR practices to maintain our integrity in the investment ecosystem.
- Measurement & Reporting
- Create a measurement metrics/KPIs framework for the first 6 months with a clearly defined calendar, timelines, and goals to track PR impact.
- Furnish fortnightly reports on PR progress, providing:
- Enhanced visibility and impact analysis.
- Insights on media engagement and PR effectiveness.
- Roadmap for future PR activities to optimize outcomes.
- Provide monthly media coverage reports, analyzing quality, reach, and impact of secured PR placements.
- Deliver sentiment analysis and insights on how media exposure influences Artha Group’s brand perception among investors, startups, and industry stakeholders.
- Conduct quarterly PR strategy reviews, adjusting media approaches based on business goals, market trends, and PR performance data.
The Ideal PR Partner for Artha Group
We seek a PR agency that deeply understands venture capital, alternative investments, and the startup ecosystem with:
- A strong network with Category A & Category B business and finance publications.
- A track record of securing organic, high-impact coverage in the VC and startup media landscape.
- The ability to craft compelling narratives that resonate with founders, investors, and industry thought leaders.
If you’re an agency owner or representative or know of a suitable one – Click here to Apply!
Deadline – 18th March, 2025
